Dr. Syed Azizur Rab
Chief Executive Officer

Dr. S. A. Rab is a seasoned business professional with over 27 years of multi-industry experience in the private, development, and social enterprise sectors. He is currently the Chief Executive Officer of Greenstar Social Marketing Pakistan (GSM), an independent network member of Population Services International (PSI) based in Washington D.C.
Before joining Greenstar, Dr. Rab was associated with several fast-growing premier local and multinational firms, including Knoll, Dupont, Novartis, Cipla (AJM), AGP, Ferozsons, and the College of Physicians & Surgeons Pakistan, where he held senior leadership positions. His experience in the not-for-profit sector includes serving as the Head of Corporate Resource Development at the Aga Khan University Hospital.
Throughout his illustrious career spanning more than two decades, Dr. Rab has been instrumental in helping large public and private companies develop their strategic insights and competencies to achieve their growth aspirations. He has collaborated with development partners such as BMGF, FCDO, KFW, GFATM, Nutrition International, private US
foundations, and the federal and provincial governments of Pakistan on various social marketing, social franchising, MCH/SRH, nutrition, and NCD programs, as well as systems strengthening through public-private partnerships.
He has served on the consultants’ panel of reputed consultancy and capacity-building firms like Sidat Hyder and has been a Lead Consultant with Octara Private Limited. Additionally, he is an internationally recognized motivational speaker and transformational catalyst. Through his highly popular workshops and large public programs, he has educated and inspired over 30,000 participants in Pakistan and abroad.
Dr. Rab’s academic affiliations and credentials include INSEAD, Ashridge Business School (UK), and Dow University of Health Sciences.