Social Marketing

Social Marketing: The social marketing component ensures access and availability of FP/contraceptive as well as pharmacological products all across Pakistan. We provide social marketing products across the country through 100,000 sale point:

• Including 70,000 FMCGs and 30,000 Pharmacies in over 120 districts of the country.
• Offers variety of short and long-term modern contraceptive including misoprostol, along with essential supplements like calcium, vitamin-D, iron and pediatric nutrients (baby active).
• Nation-wide direct coverage through a National Distributor and also through a huge network of secondary distributors to augment accessibility and availability of GSM products.